Home » Sellers » Why isn’t My House Selling?

Three things to do if Your Home Hasn’t Sold –

 
 

Why isn’t my house selling?

 
 

The reasons why a seller could ask, Why isn’t my house selling? can be varied – but for a motivated seller and a driven real estate agent with the right expertise, winning solutions are at hand.

So your listing has expired, and your home hasn’t sold. It’s a time of frustration, disappointment, and perhaps even fears for the future.

But you are not alone.

Locally and in areas throughout the United States, between 24% and 27% of homes do not sell the first time.

 

The reasons why isn’t my house selling are wide-ranging.

 

No matter the neighborhood or standard of the property – no house sale is immune to difficulties selling.

From fundamentals such as getting the pricing wrong to a lack of care and attention when it comes to details such as listing photos or house staging, it’s all too easy to forget the level of determination and know-how required to sell a home.

However, home sellers today should still have cause for optimism. Whatever the reasons your real estate listing expired – winning solutions are at hand, and your house sale is within reach.

What Can You Do if Your House Didn’t Sell? –

3 Simple Steps to Selling Your Home Fast

Ready to sell your home?

This 3-step guide will help you to make an honest assessment of your and your real estate agent’s efforts to date. It will provide practical, expert advice to help you to address previous issues, select the best real estate partner, and motivate you to put your property back on the market.

  • Step 1 – Commons reasons why your home hasn’t sold (and how to address them)
 
  • Step 2 – How to choose a top real estate agent.
 
  • Step 3 – Using your new knowledge to “sell my house fast,” with the expert support you need.
 
 

Step 1 – Common reasons Why isn’t my house selling (and how to address them)

 

What causes a house not to sell? Every home, every seller, and every local real estate market is different. Nevertheless, the reasons for houses not selling nearly always fall into one or more of the categories below.

If you do recognize any of the reasons below in your own personal circumstances – there’s plenty that both you and an experienced real estate agent can do to address them.

Home is Priced Too High

First on the list – because it’s the most common reason a property fails to sell. Selling a house is about finding a balance between maximizing equity for the seller and understanding the realities and limitations of the local real estate market.

Even for attractive, modern homes which have undergone significant renovations – if that home has not been competitively priced, buyers simply will not engage with the listing.

Signs that your home is priced too high include a lack of views on retail listing sites, little or no showings, and significantly higher pricing than other real estate for sale in your neighborhood.

What can you the Seller do?

It’s easy to go online and compare your home’s listing price with similar houses selling in your neighborhood and previously sold property prices. If your listing price is significantly higher, this should set alarm bells ringing.

What should your real estate agent do?

Ultimately, correctly determining the selling price is a core responsibility of a professional real estate agent.

By tapping into their extensive local knowledge, their years of experience selling in your area, and, ideally, their data-driven decision-making – top real estate agents will soon identify the correct value of your house. If your home hasn’t sold, it’s likely one or more of these knowledge areas is not up-to-scratch.

Poor Staging or Home Presentation

It’s vital that a prospective buyer can envisage living in your home, but that can be difficult for them to do if your home is poorly staged – or hasn’t been staged at all.

What’s more, staging your home is a lot easier than many sellers think.

The Cost of selling ?

The cost of selling a house can quickly mount up, so some sellers are reluctant to spend money improving a home they are trying to sell.

However, a little inexpensive cosmetic TLC goes a long way towards making your home attractive to buyers. A lick of paint freshly cleaned floors, and a small amount of DIY to address broken fixtures & fittings can make all the difference.

While that vase of flowers can genuinely make a room feel more homely, it’s more important to think about what shouldn’t be on display. Buyers can struggle to see past a home that is full of personal possessions and heavily personalized decor. They are here to see your home – not your belongings.

Finally, “curb-appeal” is a catchphrase for a reason. First impressions are significant, and if there’s one area of your home which deserves extra care and attention – it’s the front of your property. Just like the interior, a little TLC goes a long way, but you can also choose to invest in some new flowers or light landscaping to really help your home nail that first impression.

What should your real estate agent do?

Your real estate agent should be able to give you an honest appraisal of your home and expert advice about what could be done to stage it better. A house agent may also know a local home staging specialist who they can bring on board to really ensure that your home is presented as best as it can be.

Substandard Listing Photos

In our connected world, online real estate listings are an integral part of the home buying and home selling process. Over 40% of buyers look at homes online as the first step in the home buying process, while 97% of buyers look at homes online at some point in their search.

These statistics demonstrate just how important it is that the photos used to market your property online paint the very best picture of your home. We noted earlier how important curb appeal is to potential buyers – and while this is still true, in the modern world, the very first impression a buyer gets of your home is almost certainly going to be online.

What can you do?

Home staging shouldn’t wait until the first showing or open house – the best photographers in the world will struggle to work with a cluttered home! It’s vital that you spruce up and de-clutter your home, your backyard, and your front yard prior to photos being taken.

What should your real estate agent do?

A good real estate agent should arrange for a professional photographer to come and take photos of your home. If the photographer specializes in real estate photography, they may come on their own. Alternatively, a realtor may choose to be there on the day to help with staging and direct the photo shoot.

When online listings for your home go live, remember to check the description your selling agent has written for your home alongside the photos. Do you think what they have written describes your home and the key selling points persuasively? A realtor’s written words are likely to reflect what they will be saying to potential buyers in person, so it’s important that you are happy with what has been written.

Lack of Exposure / Poor Marketing

Attracting buyers to a home, getting the best price for a home, and selling a house fast all require a significant level of marketing expertise.

Unless your neighborhood is in a red-hot sellers’ market, a good real estate agent will need to aggressively market your home via proven, effective marketing channels.

If your selling agent has simply taken some photos, listed your home online via the Multiple Listing Service (MLS), and put a sign outside your home – they have not demonstrated the level of commitment or expertise required to sell a home at the price it should command.

What can you do?

It would help if you always asked your real estate agent about what they are doing to market your property. If they are struggling to describe any specific activities they have planned, likely, they are not marketing your property at all.

It’s also possible for you to do some marketing yourself. Examples include sharing your listings on your own social media networks or local buy & sell property groups on platforms such as Facebook.

What should your real estate agent do?

Let’s face it – a realtor’s job is to sell your home.

Traditionally, real estate marketing has included activities such as placing print adverts in local papers or distributing electronic flyers to mailing lists of buyers. In some real estate markets, there is still genuine value in these activities.

However, the digital age has also opened up new and innovative ways to reach and entice new buyers. Activities might include arranging a virtual 360°tour of your home to supercharge an online listing or publicizing a home to more prospective buyers via social media advertising.

According to a survey by the National Association of Realtors©, real estate agents cited social media as the number one tool for generating high-quality inquiries from buyers. Your realtor has no excuse not to be using social media to sell your home.

Step 2 – How to Choose a Real Estate Agent

 

While there are always things that you can do to help address the reasons why your home isn’t selling, fundamentally, it is the responsibility of your real estate agent to sell your home.

It’s worth having an honest conversation with your realtor to understand what they believe to be the reasons your home hasn’t sold (keep in mind our advice above when you do). However, if your home hasn’t sold, it’s likely time for a change.

At ETSells Real Estate Group, we pride ourselves on combining cutting-edge technologies and local knowledge to sell homes at the best price. We know that choosing a real estate agent is a very personal decision, but here are the key considerations that we recommend you keep in mind when comparing providers:

Local Knowledge – Pricing your home competitively requires an honest assessment of your home and thorough insight into the local property market. A realtor should have multiple years of experience working and selling homes in your area.

Data-Driven and Technologically Savvy – Aggressive marketing is vital to secure a home sale at the right price – and local insight is vital to knowing what that “right price” is. Your realtor should be able to draw on extensive housing data, and know how to navigate the digital world, to price and market your home to the highest standard.

Solid References – Ideally a realtor will have a track record of selling property over a number of years. You should look for positive references, recommendations and testimonials from previous clients. It’s easy to check a realtor’s website and social media profiles for positive testimonials and references.

Commission Level vs Service Level – It’s vital that you find a balance between a competitive commission rate and a level of service that will sell your home fast. You might encounter real estate agents offering rock-bottom commission rates – but are they going to get the job done? Choosing a realtor with low commission is of no benefit to you if they don’t have the expertise, experience and local knowledge to market your home aggressively and sell it swiftly.

Values & Communication – A real estate agent is the person you trust to sell – what is likely to be – your most valuable asset. In what can be a stressful process, there’s a lot to be said for choosing a communicative realtor, whose values align with your own and who you feel you can trust.

However it’s important not to lose sight of the main aim – choosing somebody with the right business acumen to sell your home. You’re entrusting them to get the best results, not just to be friendly and honest.

Ask yourself some simple questions about the candidate you consider: Do their core values align with your own? Are they communicative? Do they listen to your opinions and ask you questions? Do they have the drive and expertise to get you the best-desired results?

Step 3 – It’s Time to Sell Your Home Fast

 

We hope this guide has demonstrated that a home not selling is not the end of the road for your real estate ambitions. Instead, it’s an opportunity to evaluate past strategies, press reset, and list your home on the market again –  only this time with renewed confidence and a new real estate partner you can count on.

To find out more about how the ETSells Real Estate Group can guide you through the process of selling a house, you can read more information on our sellers page. You can also contact us today by call or text on 774.234.7187 to discuss how our state-of-the-heart service can help you sell your home. 

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

Leave a Reply