Why Isn’t My House Selling? Get 3 Free Reasons

Why isn't my house selling? There are varied reasons why we share the top three that affect 24 to 27 percent of all home sellers.
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Why isn’t my house selling? Is something we hear often when we are asked to help sell a home that left the market unsold. The reasons can be varied, and winning solutions are at hand for the motivated Seller and a driven real estate agent with the right expertise.

So your listing has expired, and your home hasn’t sold. It’s a time of frustration, disappointment, and perhaps even fears for the future.

But you are not alone.

Locally and in areas throughout the United States, between 24% and 27% of homes do not sell the first time.

The reasons why my house isn’t selling are wide-ranging.

No matter the neighborhood or property location,  no house sale is immune to the difficulties of selling. Missing fundamentals such as getting the pricing wrong to a lack of care and attention to details on listing photos or house staging is an easy recipe for failure.

However, home sellers today should still have cause for optimism. Whatever the reasons your real estate listing expired – winning solutions are at hand, and your house sale is within reach.

What Can You Do if Your House Didn’t Sell?

3 Simple Steps to Selling Your Home Fast.

Ready to sell your home?

This 3-step guide will help you to make an honest assessment of your and your real estate agent’s efforts to date. It will provide practical, expert advice to help you address previous issues, select the best real estate partner, and motivate you to put your property back on the market.

Step 1 – Commons reasons why your home hasn’t sold (and how to address them) 

Step 2 – How to choose a top real estate agent.

Step 3 – Use your new knowledge to “sell my house fast,” with the expert support you need.

Common reasons Why isn't my house selling (and how to address them)​

What causes a house not to sell? Every home, every Seller, and local real estate market is different. Nevertheless, the reasons for places not selling nearly always fall into one or more of the categories below.

Suppose you do recognize any of the reasons below in your circumstances. In that case, there’s plenty that both you and an experienced real estate agent can do to address them.

Home is Priced Too High

First on the list – because it’s the most common reason a property fails to sell. Selling a house is about finding a balance between maximizing equity for the Seller and understanding the realities and limitations of the local real estate market.

Even for attractive, modern homes that have undergone significant renovations, buyers simply will not engage with a listing that is not competitively priced.

Signs that your home is priced too high include a lack of views on retail listing sites, little or no showings, and significantly higher pricing than other homes for sale in your neighborhood.

What can you, the Seller do?

It’s easy to go online and compare your home’s listing price with similar houses selling in your neighborhood and previously sold property prices. If your listing price is significantly higher, this should set alarm bells ringing.

What should your real estate agent do?

Ultimately, correctly determining the selling price is a core responsibility of a professional real estate agent.

By tapping into their extensive local knowledge, their years of experience selling in your area, and, ideally, their data-driven decision-making – top real estate agents will soon identify the correct value of your house. If your home hasn’t sold, it’s most likely one or more of these knowledge areas is not up-to-scratch.

Poor Staging or Home Presentation

It’s vital that a prospective buyer can envisage living in your home, but that can be difficult for them to do if your home is poorly staged – or hasn’t been staged at all.

What’s more, staging your home is a lot easier than many sellers think.

The Cost of selling?

The cost of selling a house can quickly mount up, so some sellers are reluctant to spend money improving a home they are trying to sell.

However, a little inexpensive cosmetic TLC goes a long way towards making your home attractive to buyers. A lick of paint, freshly cleaned floor, and a small amount of DIY to address broken fixtures & fittings can make all the difference.

While that vase of flowers can genuinely make a room feel more homely, it’s more important to think about what shouldn’t be on display. Buyers can struggle to see past a home full of personal possessions and heavily personalized decor. They are here to see your home – not your belongings.

Finally, “curb-appeal” is a catchphrase for a reason. First impressions are significant, and if there’s one area of your home which deserves extra care and attention – it’s the front of your property. Just like the interior, a little TLC goes a long way, but you can also choose to invest in some new flowers or light landscaping to really help your home nail that first impression.

What should your real estate agent do?

Your real estate agent should be able to give you an honest appraisal of your home and expert advice about what could be done to stage it better. A house agent may also know a local home staging specialist who they can bring on board to really ensure that your home is presented as best as it can be.

Substandard Listing Photos

Online real estate listings are an integral part of our connected world’s home buying and home selling process. Over 40% of buyers look at homes online as the first step in the home buying process, while 97% of buyers look at homes online at some point in their search.

These statistics demonstrate just how important it is that the photos used to market your property online paint the very best picture of your home. We noted earlier how strong curb appeal is to potential buyers. While this is still true, the very first impression a buyer gets of your home is almost certainly going to be online in the modern world.

What can you do?

Home staging shouldn’t wait until the first showing or open house – the best photographers in the world will struggle to work with a cluttered home! You must spruce up and de-clutter your home before photos are taken.

What should your real estate agent do?

An excellent real estate agent should arrange for a professional photographer to come and take photos of your home. If the photographer specializes in real estate photography, they may come independently. Alternatively, a realtor may choose to be there on the day to help with staging and direct the photoshoot.

When online listings for your home go live, remember to check the description your agent has written for your home alongside the photos. Do you think what they have written describes your home and the key selling points persuasively? A realtor’s written words are l what they will be saying to potential buyers, so it’s essential that you are happy with what has been written.

Lack of Exposure / Poor Marketing

Attracting buyers to a home, getting the best price for a home, and selling a house fast all require a significant level of marketing expertise.

 An agent who simply took some photos, listed your home online via the Multiple Listing Service (MLS), and put a sign outside your home, has not demonstrated the level of commitment or expertise required.

What can you do?

It would help if you always ask your real estate agent what they do to market your property. If they struggle to describe the specifics likely, they are not marketing your property at all.

It’s also possible for you to do some marketing yourself. Examples include sharing your listings on your own social media networks or local buy & sell property groups on platforms such as Facebook.

What should your real estate agent do?

Let’s face it – a realtor’s job is to sell your home.

Traditionally, real estate marketing has included activities such as placing print adverts in local papers or distributing electronic flyers to mailing lists of buyers. There is still genuine value in some real estate markets in these activities.

However, the digital age has also opened up new and innovative ways to reach and entice new buyers. Activities might include arranging a virtual 360°tour of your home to supercharge an online listing or publicizing a home to more prospective buyers via social media advertising.

According to a survey by the National Association of Realtors©, real estate agents cited social media as the number one tool for generating high-quality inquiries from buyers. Your realtor has no excuse not to be using social media to sell your home.

How to Choose a Real Estate Agent

While there are always things that you can do to help address why your home isn’t selling, Yet, fundamentally, it is the responsibility of your real estate agent to sell your home.

It’s worth having an honest conversation with your agent to understand what they believe to be the reasons your home hasn’t sold (keep in mind our advice above when you do). However, if your home hasn’t sold, it’s likely time for a change.

At ETSells Real Estate Group, we pride ourselves on combining cutting-edge technologies and local knowledge to sell homes at the best price. Choosing a real estate agent is a personal decision.

 Here are the key considerations that we recommend when comparing providers.

Local Knowledge  – Pricing your home to be competitive requires an honest assessment of your home and thorough insight into the local market. Your agent should have years of experience working and selling be data-driven and digitally aggressive with marketing  to secure a qualified genuine buyer for your h.ome

Solid References – Ideally, a realtor will have a track record of selling property over several years. You should look for positive references, recommendations, and testimonials from previous clients. It’s easy to check a realtor’s website and social media profiles for positive testimonials and references.

Commission Level vs. Service Level – You must find a balance between a competitive commission rate and a level of service that will sell your home fast. You might encounter real estate agents offering rock-bottom commission rates, but will they get the job done?

Values & Communication – A real estate agent is the person you trust to sell – what is likely to be – your most valuable asset. In what can be a stressful process, there’s a lot to be said for choosing a communicative realtor whose values align with your own and who you feel you can trust.

However, it’s important not to lose sight of the main aim of choosing somebody with the right business acumen to sell your home. You’re entrusting them to get the best results, not just to be friendly and honest.

Ask yourself some simple questions about the candidate you consider: Do their core values align with your own? Are they communicative? Do they listen to your opinions and ask you questions? Do they have the drive and expertise to get you the best-desired results?

It's Time to Sell Your Home Fast

We hope this guide has demonstrated that a home not selling the first time is not the end of the road for your real estate ambitions. It’s an opportunity to evaluate past strategies, press reset, and list your home on the market again. Only this time with renewed confidence and a new real estate partner you can count on.

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